Entries Tagged as 'Social Marketing'

Authority Black Book of Social Marketing

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I don’t know about you…but this whole social marketing thing has been a devil for me to figure out.  It could be that I am just slow but I don’t think so!

There are new sites popping up everyday, there probably isn’t a single day that goes by that I don’t get a request to join a new site.  That is all fine and dandy but I begin to feel that I am chasing shiny objects about the time that I have almost caught the prize.

If you watch the “Dog Whisperer”…I feel like I need Cesar to be calm and assertive on me to keep my mind focused on those social marketing tasks that matter and not taking off to catch butterflies when they go by.

For those of you that are in the same mode and are feeling overwhelmed or not knowing where to start to take advantage of this whole web 2.0 thing everyone continues to talk about, I have a starting point for you!

Take the time (before you beat your head against the wall or throw your mouse across the room) to read the Authority Black Book 2009.  In fact, do more than read it… apply small chunks of it as it makes sense.

If you apply even half of what is this book you will be light years ahead in getting your social media stuff in a proverbial row!  Nice thing is, all the hype you hear about social media and social marketing is true.  It is true only if you go be socail however.  If you try to use all the social networks as nothing but sales hype tools you will eventually, if not immediately, be talking to yourself!

Do I hear an echo in this empty house?

Check the Authority Black Book , fully updated for 2009, and get to work….

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What is Social Networking?

Social networking. We have all likely heard of it before, but not everyone knows what it means? If you were asked to define what social networking was, would you be able to give an accurate definition? Unfortunately, most individuals cannot, even though it is likely that they participate in some form of social networking, especially online.

Social networking is defined as the grouping of individuals together into to specific groups, often like a small community or a neighborhood. Although social networking is possible in person, especially in schools or in the workplace, it is most popular online. This is because unlike most high schools, colleges, or workplaces, the Internet is filled with millions, if not more, of individuals who are looking to meet other Internet users and develop friendships.

When it comes to social networking online, websites are used. These websites are known as social networking websites. Social networking websites are, in a way, like an online community of Internet users. Depending on the social networking website in question, many of these online community members share a common bond, whether that bond be hobbies, religion, or politics. Once you are granted access to a social networking website you can begin to socialize. This socialization may include reading the profiles or profile pages of other members or even contacting them.

The friends that you can make are just one of the many benefits to social networking online. Another one of those benefits includes diversity. Unlike in most schools or workplaces, the Internet gives individuals, from all around the world, access to social networking sties. This means that although you are in the United States, you could develop an online friendship with someone in Japan. Not only will you make a new friend, you but may also learn a thing or two about a new culture.

What’s So Great About Online Social Networking?

Complete video at: http://fora.tv/2007/09/26/Up_Close_and_Personal_Share_Your_Life

Co-founders of social networking sites Jaiku, Twitter and Dopplr discuss the benefits of online social networks.

—–

“Up Close and Personal: Share Your Life,” featuring Jyri Engestrom, Biz Stone, Raymond Spanjar, Felix Peterson, and Matt Biddulph, with moderator Linda Stone.

Where are you? What are you doing? Simple questions, simple answers, essential to our social existence. Twitter, Jaiku, Plazes, Dopplr and Hyves help us to share our lives with friends, family, anyone, anywhere. This session explores our existence and contact in an always-’on’ world.- PICNIC

Jyri Engestrom is co-founder of jaiku.com, a mobile social software startup. He is also Founder and Vice-Chairman of Aula Network, a nonprofit to advance the vision of a creative society. Jyri incubated start-ups at Tera Group, a venture capital partnership, and co-founded ShiftControl, an online recruiting company based on friend-to-friend referrals. Prior to that he worked as a Concept Designer at Satama Interactive, where he co-led the design of Nokia.com. Jyri is working on a Ph.D on innovation at the Management School at Lancaster University, UK. He holds a Master’s degree in sociology from the University of Helsinki. He maintains a weblog at zengestrom.com.

Biz Stone is co-founder of Twitter, Inc and also helped make Xanga, Blogger, Odeo, and Obvious. Biz sometimes writes books about what people are doing on the Internet. Interested in what he is up to? Follow his Twitter trail at twitter.com/biz, or read his blog at www.bizstone.com.

Matt Biddulph is a creative technologist who works with companies like Nature, Joost and the BBC to bring cutting-edge technologies into the mainstream. He is also the CTO of Dopplr, a social network for frequent travellers.

Here is a short list to get your started:
Mashable
Fast Pitch
Squidoo
Xanga
MyBlogLog

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Social Power Linking for All the Traffic You Can Stand

Are you getting all the web traffic and thus all the sales that your site can handle?

If not, you should pay attention for the next few minutes. I am a firm believer in mentors in all walks of my life. But you have to be careful to get mentors that know what they are talking about in the particular area you are wanting to improve on. If you have been around for anytime at all you have heard about web 2.0 and or social marketing, It is a vague term to most people but to a few select it is very specific to those in the know and it can drive more traffic, read that tons of traffic, and never spend a penny on advertising.

You should take the time to investigate Social Power Linking and make the decision to join thier program and put the power of this phenomenon to work for you. Jack Humphrey and the crew have put together a resource that is easily worth several thousands of dollars and some knock offs are actually charging that for coaching, etc.

Do not let the small monthly price fool you when it comes to the amount of training and content that is available to you at socialpowerlinking.com. It is the best monthly investment that I have made in a long, long time and would suggest that you do the same and do it today. Start your journey into creating a marketing machine that won’t and can’t be shut off. Go on over and check it out for yourself, I can guarantee you that you will not find another community like this where all are working together to make all others successful!

See socialpowerlinking at work here!

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Claiming My Blog at Technorati

This is the first of many steps to get started with social media marketing. If you are using a blog to market with claim it at Technorati.com.

You can find and buzz mine here if you would like!!
Technorati Profile

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